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Impossible Working Conditions
It’s been a while since I’ve seen a great ad campaign. There’s been some memorable one-off spots like T-Mobile’s surprise dance party in Liverpool Street Station, but overall, nothing much to fuel creative jealousy. Then I stumbled upon an article in The New York Times that says that Americans' satisfaction with their jobs is at a record-low level. Just 45% of Americans say they are satisfied with their work. The report also says only 43% of workers feel secure in their jobs (down from 47% just two years ago and down from 59% in 1987.) With the current state of the ad industry, I’m guessing that far fewer than 45% of advertising folks are satisfied with their work and maybe 10% feel secure in their jobs. No wonder I haven’t seen standout campaigns recently. How is it possible to do good work under such circumstances?
It’s been a while since I’ve seen a great ad campaign. There’s been some memorable one-off spots like T-Mobile’s surprise dance party in Liverpool Street Station, but overall, nothing much to fuel creative jealousy. Then I stumbled upon an article in The New York Times that says that Americans' satisfaction with their jobs is at a record-low level. Just 45% of Americans say they are satisfied with their work. The report also says only 43% of workers feel secure in their jobs (down from 47% just two years ago and down from 59% in 1987.) With the current state of the ad industry, I’m guessing that far fewer than 45% of advertising folks are satisfied with their work and maybe 10% feel secure in their jobs. No wonder I haven’t seen standout campaigns recently. How is it possible to do good work under such circumstances?
